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Ramadan is an important time because people make a special effort to help those less fortunate than themselves in the UK and further afield. – NATCO
A popular UK food brand has partnered up with one of the country’s leading Muslim charity organisations to help raise money for the vulnerable and needy this Ramadan.
NATCO will be donating £2 to Islamic Relief’s latest Ramadan charity drive ‘Love Food, Save Lives’.
This social media-driven initiative is encouraging participants to “help save lives” by:
- Buying NATCO products or by making an Iftar and/ or Suhoor using NATCO ingredients.
- Taking a picture.
- And sharing said picture on social media using the hashtag #LoveFoodSaveLives.
Once shared, NATCO will then donate £2 to Islamic Relief for every social media post published.
And there is no limit either to the number of such posts published during Ramadan provided a picture is taken each time NATCO products are bought or used for cooking.
“What better way to give to charity than to save lives through your very own Iftar?” Islamic Relief asked on its charity drive page.
“Islamic Relief is all about empowering people in need whilst ensuring we protect the planet, so we’re proud to welcome NATCO as our latest partner to create Love Food, Save Lives,” it added.
NATCO’s Business Improvement Manager, Natasha Pagarani, said: “Ramadan is an important time because people make a special effort to help those less fortunate than themselves in the UK and further afield. At Iftar, when people have prepared delicious meals, Natco Foods is helping to provide a way for people use their cooking to generate a charitable donation. We hope to see some wonderful culinary creations using Natco products.
“Every year Natco Foods donates all of its profits to charity. We would really like people to learn about the charitable work that we do, and because of #LoveFoodSaveLives, they can see the kind of initiatives that we support as well as having a way to get involved.”
NATCO has also said that it also makes certain that “suppliers are subject to rigorous criteria in regards to traceability and food safety” with “process systems [that] are free from child labour and labour exploitation”.