London Halal Food Festival 2017 This Weekend

The London Halal Food Festival (LHFF) is set to become the biggest showcase in Europe for Halal Food tomorrow as it opens its doors to a tantalising Halal journey of delicious food and drink from over 100 international exhibitors.

Saliha Mahmood-Ahmed Masterchef

MasterChef 2017 Champion: Saliha Mahmood-Ahmed.

Taking place over the weekend of 19-20 August at London’s historic Tobacco Dock, the festival is the only one of its kind and attracts visitors from across the UK tha seek to discover new and exciting international Halal cuisines.

An estimated 18,000 people will attend over the weekend and around three tonnes of meat and poultry will be consumed as people spend close to half a million pounds trying out Halal burgers, freshly prepared dishes, culinary delights and alcohol-free cocktails – before finishing off with tasty sweet treats in a dedicated dessert section.

There will also be live performances from celebrity chefs in a special cookery theatre, including a live demonstration from MasterChef Champion, Saliha Mahmood-Ahmed.

Other highlights include a dedicated Italian Halal Zone and a Man Vs Food competition open to visitors.

Other companies present will be taking advantage of the huge crowds by promoting their new and latest line of halal products – including baby food, convenience meals and home-delivered Halal meat.

Waleed Jahangir, LHFF Director, said: “The Muslim Halal market is booming and during the Holy month of Ramadan, supermarkets estimated to make around £70 million from Halal food offerings alone.

Shelina Permalloo London Halal Food Festival 2016

Masterchef winner Shelina Permalloo

“British Muslims are the most diverse in the world; they have bigger households, they spend more, eat out more often and cook in more volume – which is estimated annually to be worth a whopping £10 billion. That’s why we’re seeing more and more brands reaching out to Muslim consumers and the London Halal Food festival is a fantastic opportunity for both businesses and consumers to come together and learn more about each other.”

The word Halal translates to ‘permissible’ and is frequently applied to food, especially regarding the slaughtering of animals according to Islamic requirements.

But its meaning in terms of dietary requirements can also represent core values such as free-range, organic and sustainable (fair trade), which are standards that are becoming more important for the millennial Muslim.

Waleed said: “Traditionally, the past few generations of Muslims could only eat what was cooked at home, but now they can finally try the food they couldn’t have when growing up. The festival looks to breakdown this barrier by bringing in all types of food, from all over the world, with just one condition, that everything in the show remains Halal.”

The festival was recently placed in the top five of London Food Festivals to look forward to in 2017 by lastminute.com and with over 100 exhibitors, it is set to be a great weekend of food and fun for all the family.

Tickets are still available from £10 with exclusive packages still available online.

To find out more information about the festival, or to book your tickets, visit www.londonhalalfoodfestival.com.

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