The brand is moving beyond its original dessert-led identity.

The restaurant is situated on the banks of the River Kennet.

This will be their 11th store with others dotted across the UK.

They've had a number of openings this year, with this being their 21st.

This is the dessert brand's 20th site with more to come.

There's a reason why this brand's formidable reputation is so well deserved.