Award-winning brand opens 72nd UK store and 7th in east London.
The Canadian franchise offers a number of Halal options.
The rivals are on the same stretch barely a minutes' drive down from each other.
Eight restaurants from across the country have been nominated for this one.
This will be the burger brand's 7th restaurant to date.
Nominees: Drunch, Il Bebo's, Pitmaster, Ribeye, Taragon.
This their third as they bring the 'pretty hot and tempting' to London.