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Led by Azhar Paul, Natural Freedom Company launch 51* Agave Cola
The Cola Market—Declining and Dull
The cola market in the UK is fizzing out. Once the dominant force in soft drinks, it’s now trailing behind, struggling to keep up with evolving consumer preferences.
With an uninspiring 1.6% growth in an otherwise booming soft drinks market, it’s clear that cola is in need of a makeover.
Enter 51* Agave Cola (Instagram, TikTok) from NFC (Natural Freedom Company) — a challenger brand that’s ready to rewrite the rules of cola.
Despite a 12% growth in the overall soft drinks sector (AC Nielsen 2024), cola trails with just 1.6%, hindered by a lack of innovation and poor quality — especially when served on draught or in cans.
- Unique Flavours: Original, Cherry, Tropical, and Spiced — four carefully-crafted flavours that elevate cola to a whole new level. Each one offers a sophisticated, yet modern twist on the classic taste, that’s designed to excite the tastebuds.
- Free From: Enjoy cola the way it should be — free from gluten, white sugar, caffeine, additives, sweeteners, and draught dispense. With 51*, indulge in a refreshing drink without compromise.
- Eco-Friendly Packaging: Inspired by the agave plant, 51*’s sleek, eco-conscious packaging minimises plastic, thereby providing a sustainable option that doesn’t sacrifice quality.
- Social Impact: NFC’s commitment to fair trade shines through its donation of 2.5% revenue to agave-farming communities. By supporting ethical practices, NFC is helping to build a better future, one bottle at a time.
Original, Cherry, Tropical, & Spiced – Four flavours to elevate cola to a whole new level.
The NFC (Natural Freedom Company) team, led by Azhar Paul, saw an opportunity and decided to focus their energies on reviving the cola market.
Co-founded by Azhar Paul, Richard Clark, and Urfan Mughal, NFC brings over six decades of combined expertise in creating iconic brands.
Richard’s experience includes launching Pepsi Max in the UK and rebranding J2O — moves that revolutionised the soft drink scene. Now with 51* Agave Cola, NFC is redefining cola with a bold, sustainable twist.
Made with all-natural ingredients and sweetened with agave, 51* offers a guilt-free, refreshingly innovative take on the classic cola.
- Restaurant-Approved: “The Tropical and Cherry flavours have completely revolutionised my menu,” says Farbez, founder of Bun and Sum in London. “They’re refreshing, unique, and pair perfectly with our menu. Our customers love them!” Farbez launched 51* Agave Cola across his franchise in November.
- Cocktail Excellence: Azhar’s expertise has transformed alcohol-free/ mindful cocktail menus with the Spiced Malt (a virgin twist on a Libra) and Cherry Amaretti, says Ahbab Hussain, Founder at Aqua Food & Mood. Whether it’s Dry January or a festive menu, 51* Agave Cola is the perfect base for your next cocktail creation.
- Professional Training: NFC offers tailored bartender training to ensure that hospitality partners make the most of 51* Agave Cola, elevating their beverage programmes and delivering an unforgettable customer experience.
Azhar’s expertise has transformed restaurant cocktail menus across the UK
What’s Next? Join the Cola Revolution
Are you ready to join the cola revolution? NFC is inviting retailers and hospitality partners to experience the future of cola with free samples.
To be part of this exciting movement and elevate your beverage offerings, contact 51* Agave Cola today or visit their website to get started.
The Future of Cola is Here
In short, the future of cola is here, and it’s better for you, better for the planet, and better for the communities that produce it.
With its commitment to sustainability, innovation, and authentic taste, 51* Agave Cola is not just a drink; it’s a movement.
Stay tuned for more exciting updates as NFC continues to challenge the status quo and bring the love back to cola.
Isn’t it time to fall in love with cola again’? – Azhar, CEO of 51* Agave Cola
