Sbarro partners with EG Group to make Halal UK debut
HALAL STATUS Fully Halal
Credit: Sbarro
International US pizza company Sbarro have partnered up with EG Group to make their UK debut in Birmingham.
This fully Halal branch has opened at EG Group’s Armada location and is the first of five trial openings with more planned for next year and beyond.
Sbarro CEO David Karam said: “The partnership with EG Group is very exciting. It’s a natural fit between the two brands. While pizza has been a top selling food item in convenience stores for many years, Sbarro offers premium quality pizza, Stromboli and other menu items that are freshly prepared each day in store.
“We pioneered the concept of pizza-by-the-slice in our first location in Brooklyn, New York in 1956, and have retained the made from scratch recipes ever since.”
With 600 restaurants across the globe, Mohammed Tayab, EG Group’s Food & Beverage Director for Europe, added: “We are excited to partner with Sbarro, a world-renowned pizza brand present in 24 countries who offer excellent choices to diners.
“Their focus on serving authentic New York-style pizza using the freshest ingredients will be a treat to customers looking for a fresh, tasty and convenient offering at one of our locations.”
Sbarro
Armada, Eurogarages, Powick Rd, Birmingham B23 7PG.
T: + 44 (0)121 328 3295 | W: https://uk.eurogarages.com
Opening Hours: Mon-Sun open 24 hours
