Amazon Fresh launch first UK store today in London Ealing

The doors to Amazon’s first UK “Grab & Go” contactless store opened today in Ealing, west London attracting a queue of customers.

Located next door to Ealing Broadway Shopping Centre, shoppers patiently waited to be the first to use the multinational brand’s “Just Walk Out” technology.

Designed to make traditional queueing and self-checkouts a thing of the past, customers gain entry by swiping their mobile using a “Fresh Code” on the Amazon.co.uk app.

Opening early every day at 7am, the store makes things convenient with designated aisles that include Fruit & Veg, Ready Meals, Special Offers, Meat & Fish, an Amazon pick-up hub, and even a Hot Coffee and fresh Bakery section.

The “Just Walk Out Shopping” concept involves items bagged being tracked by the app before an email receipt is sent once a customer walks out with the shopping.

With a red and green LED traffic light system used to control the number of customers allowed in at any one time, the new technology is meant to help minimise the time spent shopping.

With 25 stores having been launched in the US since 2018, reports have it that Amazon is intending to open some 30 stores across the country.

FtLion is still waiting to hear from Amazon on whether this or any other planned stores will be catering for Halal or Kosher.

Amazon Fresh
59 The Broadway Ealing, London W5 5JN.

T: +44 (0)208 672 3697 | W: www.amazon.co.uk

Opening Hours: Mon-Sun 07:00-23:00