Fireaway pizza brand on course for 100 branches by year’s end

Fireaway has launched a global strategy aimed at following in the footsteps of Domino’s and Pizza Hut.

“The UK’s fastest-growing pizza takeaway” Fireaway is aiming to open its landmark 100th restaurant by the end of the year.

Having begun 2021 with 50 outlets, the brand, which offers a fully Halal food menu, has been opening sites at a whirlwind rate of one a week with more than 80 now operating across the UK.

Fireaway is now planning to open 25 new branches in the next 25 weeks to achieve its goal with a further 20 franchise agreements already signed.

With branches from London to Scotland, the company has also revealed: “Fireaway has launched a global strategy aimed at following in the footsteps of Domino’s and Pizza Hut.

“Master franchisees have come on board in Canada, France, Germany, The Netherlands, Bangladesh, Pakistan and India.”

Believing the global growth potential to be unlimited, founder and CEO Mario Aleppo has now appointed younger brothers Luca to manage German operations and Fabio The Netherlands.

Founder Mario Aleppo from leaving school at 16 to potential global franchise…

Having left school at 16 before drifting in and out of jobs and college courses for nearly a decade, Mario eventually decided upon opening Fireaway.

“Initially, I thought of opening a Subway franchise, but I changed my mind and decided to do my own thing. However, I was impressed by Subway’s methods and incorporated some of them into Fireaway,” he revealed.

Having launched his first branch in Mitcham back in 2016 with a second in Streatham opening within six months, his business has enjoyed spectacular growth ever since.

The 31-year-old said: “It started with a new franchise opening every six months. A year later it was every three months, then one a month and now it’s roughly one a week.”

He added: “During the second half of last year, despite all the challenges brought about by the coronavirus pandemic, we opened 20 new branches in 20 weeks.”