For Aisha baby food aims to hit £10m target in coming years

After a major investment last year, Halal baby food manufacturer For Aisha is now aiming to grow its business and hit £10m in the next few years.

The award-winning brand officially announced its ambitious growth plan following a £400k investment in November 2021 for new product development and overseas expansion.

While the business secured Spinneys and Choitrams as stockists in the UAE, followed by Singapore in 2020, For Aisha is now looking to enter the Middle East, Europe, and Africa by 2023.

Having first launched in ASDA in 2015, followed by Ocado, Sainsbury’s, Amazon, Morrisons, Nisa, Costcutter and The Health Store, the company says it is ready to reach its £10m target.

Emily Salter, Marketing Manager of For Aisha, reportedly said: “Our long term goal is to make For Aisha the number one worldwide halal brand of choice, in widespread UK and international distribution, with consumers all over the world Exploring, Embracing and Tasting our amazing, diverse recipes.”