HUGE 25% OFF the finest Halal beef at Tom Hixson of Smithfield

Helping you create special dining moments • From Michelin star chefs to passionate home cooks

It’s difficult enough trying to find quality Halal meat in the UK, and doubly so when seeking premium produce.

While a few have emerged in recent years to fill the void, the meagre variety on offer is usually limited to UK produce alone.

For many Halal consumers, even the idea of purchasing online Argentine, Australian or USDA cuts of Halal beef, as well as the highly sought after but rarely accessible wagyu, was considered a pipe dream; that is, until now!

Introducing Tom Hixson of Smithfield, a business with over half a century of experience in the meat industry, who have used their vast knowledge and expertise to achieve all the above, and so much more…

QUALITY & EXCLUSIVITY OF PRODUCE

We work directly with the best farmers, producers and gauchos across the UK and the world. They’re the best in their field. We know exactly how your food is made, how it’s grown, and what does, or more importantly doesn’t, go into it.

For those in the know, the mere mention of Black Label Argentine, Australian Wagyu or USDA beef ought to have one salivating.

For those who aren’t, these are the Rolls Royces of beef produce, which Tom Hixson of Smithfield have meticulously sourced and made available for online purchase as part of its extensive range of Halal products. This is what makes their selection of Halal meat so unique and exciting.

With around 30 products to choose from, they have managed to procure quality cuts from here in the UK, and seven other countries that include Argentina, Australia, US, Canada and Ireland.

As such, they are making available various cuts of Australian Wagyu, with a beef marbling score of no less than 5, which includes the highly sought after WX Rangers Valley used by leading chefs from all over the world.

Among this particular brand, however, is the WX Halal Wagyu Ribeye and Sirloin, which, though limited in availability, boast a marble grading of 5+.

These are products that Tom Hixson of Smithfield has managed to secure as an exclusive for the Halal UK market.

In effect, they are delivering, direct to your door, the unique opportunity of experiencing the mystifying umami flavour and melt-in-your-mouth texture of Wagyu we’ve all heard of and showcased in the finest steak restaurants around the world.

If that’s not enough, they offer a number of Halal Black Label Argentine beef – from the aromatic and rich flavours delivered by the fillet, to the South American steakhouse staple, the picanha (rump cap).

And what about their grain fed variety sourced from Australia – Black Onyx – which has been fed on a high quality grain diet for 270+ days!

This selection may not be as celebrated as its Wagyu cousin, but given its special maturation process, loses nothing in comparison to flavour and texture.

Otherwise, there’s the ‘Chef’s Exclusive’ USDA Brisket, the popular Irish Chateaubriand, or, if you enjoy your lamb, the two superior brands of Agnei Ibérico and Dorset Crown.

In short, Tom Hixson of Smithfield is aiming to let the sheer quality and exclusivity of their Halal range speak for itself – that’s how confident they are.

It isn’t surprising to learn, therefore, that some of London’s top Halal steak restaurants choose to work closely with them including the reputable The Meat Co.

HERITAGE & PROVENANCE OF PRODUCE

We have formed a very strong partnership. A brilliant service and the work I have done with them has been crucial especially when I setup my new restaurant. – Aktar Islam, Winner of the BBC’s Great British Menu

There’s an element in any sector of business, nay life itself, which simply cannot be bought or sold, and which Tom Hixson of Smithfield possess in spades: experience!

We are talking 50 years of experience across three generations, with members of the Hixson family all contributing towards refining and enhancing their established status as one of the UK’s leading meat purveyors.

And it’s this heritage and expertise which has allowed these online butchers, first established in 1963, to maintain longstanding relationships with the old while winning the confidence and trust of new consumers.

It is this same heritage and expertise that Tom Hixson of Smithfield aims to convey in winning the confidence of Halal consumers across the country and beyond.

Thus, their most impressive endeavour in this regard is the effort they have gone to in making sure no stone has been left unturned in procuring such incredible produce.

As such, there’s complete traceability “from farm to fork” that’s entirely transparent. What’s more, the company has put into place quality assurances that are strictly observed to win consumer confidence and maintain it.

With emphasis placed on “working closely with clients to identify their exact requirements”, the company has systematically collated the necessary certificates and documents from official Halal bodies of a given import country, to ensure complete transparency.

And with all products vacuum sealed from the point of origin to ensure maximum freshness and longevity, the issue of cross-contamination simply does not arise.

Now that’s provenance for you!

EXCLUSIVE 25% OFF IN RAMADAN!

Tom Hixson of Smithfield is the home of wholesale gourmet. That means that this company is renowned for supplying high quality at higher volumes with great value.

With free delivery on orders over £100, your produce is packed in a chilled box and delivered to your door.

You can select your preferred delivery date (Tuesday to Saturday) and receive extensive tracking information.

For a very limited time only, Feed the Lion has teamed up with Tom Hixson of Smithfield to offer our readers an EXCLUSIVE 25% discount on all orders during the blessed month of Ramadan.

Apply online discount code ‘FTL25’ at ‘view basket’ (£100 minimum spend; valid during Ramadan only; T&C’s apply).