M&S Halal Prepared Meals

M&S Food first to launch own-brand Halal prepared meals

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M&S Halal Prepared Meals

Credit: M&S Food

M&S will be making history next week by becoming the first major UK food retailer to launch its own range of Halal prepared meals.

Having recognised a “growing demand for a Halal diet”, M&S will be making available half-a-dozen prepared meals from 6th November across 36 selected stores (see below).

With the new range being certified by the Halal Food Authority (HFA), M&S Food says it has “worked with HFA and M&S suppliers to deliver Halal certified versions of its most popular prepared meals”.

These will include the Chicken Arrabbiata and Chicken & Mushroom Tagliatelle at £2.50 each, and the Chicken & Leek Bake, Chicken Hotpot, Chicken Jalfrezi and a Chicken Tikka Masala at £3.50 each.

Our new Halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food – M&S Food

Stuart Machin, Managing Director of M&S Food, said in a release: “Protecting the magic of M&S Food means leading the way as food innovators, with first to market ranges that respond to growing dietary demands and can deliver real commercial impact. M&S Food is changing to become more relevant, more often to families across Britain and our new Halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food.”

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The move follows a strong sales response from local customers after a range of Shazans branded Halal chicken products were introduced to selected stores back in May of this year.

M&S Halal prepared meal range, while having a striking orange packaging design, will be stocked at the following 36 M&S Food stores across the UK while also being sold by M&S’ international franchise partner Al-Futtaim in markets that include Singapore and Dubai:

  • Anniesland SF
  • Croydon
  • Hedge End (Dec 11th)
  • Sheldon
  • Bath Rd Slough SF
  • Dulwich
  • Ilford
  • Solihull
  • Birmingham
  • Ealing Broadway
  • Kensington
  • South Woodford SF
  • Bluewater
  • Edgware Rd
  • Kilburn SF
  • Southgate SF
  • Braehead
  • Enfield
  • Leeds
  • Stratford City
  • Brent Cross
  • Fosse Park
  • Leicester
  • Uxbridge
  • Camden Town SF
  • Guildford
  • Manchester
  • Watford
  • Chiswick SF
  • Hammersmith
  • Marble Arch
  • White City
  • Clapham
  • Handforth
  • Romford
  • Wycombe Marsh SF
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